1. Hotjar

Hotjar is a popular heat mapping tool that provides insights into user behavior on websites through features like heat maps, session recordings, and surveys. Its heatmaps visually represent where users click, scroll, and hover on a page. Hotjar’s user-friendly interface allows teams to quickly identify areas of interest or friction, helping optimize user experience and conversions.

2. Crazy Egg

Crazy Egg offers a suite of heat mapping tools, including click maps, scroll maps, and user recordings. It helps businesses understand how users interact with their website by providing visual data on clicks, movements, and scroll depth. Crazy Egg’s A/B testing and visual editor make it easy for teams to make data-driven design changes and enhance user engagement.

3. Lucky Orange

Lucky Orange is a website optimization tool that includes heat mapping features along with session replays, form analytics, and visitor recordings. It helps businesses understand user behavior by visualizing clicks, scrolls, and movements on a page. Lucky Orange also offers real-time chat support, enabling instant interaction with users to resolve issues quickly.

4. Mouseflow

Mouseflow provides a comprehensive suite of heat mapping tools, including click maps, scroll maps, attention maps, and more. It allows teams to analyze user behavior on websites, track engagement, and identify usability issues. Mouseflow also includes session replay, which helps teams watch user interactions and understand how they navigate through a site.

5. SessionCam

SessionCam provides heat mapping and session replay features to help teams visualize user interactions on their websites. It tracks user clicks, scrolls, and mouse movements to provide actionable insights into the user experience. SessionCam’s unique focus on session recording and journey mapping allows businesses to optimize customer experiences and increase conversion rates.

6. Visual Website Optimizer (VWO)

VWO is a comprehensive website optimization tool that includes heat maps, A/B testing, and user feedback collection. VWO provides various heat map types, such as click maps, scroll maps, and mouse tracking, to help businesses understand user behavior. Its intuitive dashboard and deep analytics allow for quick analysis and optimization of website performance.

7. Inspectlet

Inspectlet is a tool that combines heat mapping, session recording, and form analytics to provide valuable insights into user behavior. It includes click, scroll, and movement heat maps, along with session replays to see how users interact with your website. Inspectlet helps identify usability issues, optimize design, and enhance user experience.

8. FullStory

FullStory offers a robust heat mapping tool with session replay, click tracking, and user interaction analysis. It provides in-depth visual analytics and segmentation features to help businesses better understand user journeys. FullStory’s powerful search and filtering options allow teams to quickly pinpoint issues and improve website performance.

9. Plerdy

Plerdy is a comprehensive conversion optimization tool that includes heat mapping, session recording, and SEO audit features. It allows teams to track user clicks, scroll depth, and mouse movements with its visual heat maps. Plerdy also offers an easy-to-use dashboard for tracking and analyzing user interactions, providing insights to enhance website engagement and conversion rates.

10. ClickTale

ClickTale (now a part of Contentsquare) offers advanced heat mapping tools that visualize clicks, mouse movements, and scroll activity. It helps businesses understand the user journey through session replays and detailed behavioral analytics. ClickTale’s in-depth reporting capabilities help teams identify key areas for improvement in user experience and site design.

11. Heatmap.me

Heatmap.me is a simple and user-friendly heat mapping tool that provides click and scroll heat maps to analyze user interactions. It offers real-time heat map tracking, allowing businesses to see how users engage with various parts of a website. Heatmap.me is a great option for small businesses or teams looking for a straightforward tool to optimize website performance.

12. Yandex Metrica

Yandex Metrica is a free web analytics tool that includes heat mapping features such as click maps, scroll maps, and user session recordings. It provides detailed insights into user behavior, enabling businesses to track how users navigate through websites. Yandex Metrica also includes tools for goal tracking and funnel analysis, making it a comprehensive analytics solution.

13. Smartlook

Smartlook offers heat maps, session replays, and event tracking to help businesses analyze user behavior and optimize websites. Its heat maps track clicks, movements, and scroll depth, while session replays provide visual insights into how users interact with the site. Smartlook also provides event tracking to measure specific user actions, helping teams refine the user experience.

14. ClickHeat

ClickHeat is a simple, open-source heat mapping tool that tracks click data and visualizes it on web pages. It helps businesses understand which areas of a page attract the most attention from users. ClickHeat offers customizable settings, allowing teams to tailor the heat maps to specific goals and track user behavior on both desktop and mobile devices.

15. Crazy Egg (Formerly Kissmetrics)

Crazy Egg offers heat maps, scroll maps, and A/B testing tools to help businesses analyze user behavior and optimize website performance. It provides insights into how users interact with different page elements and tracks engagement metrics. The tool’s intuitive dashboard and detailed reports allow businesses to identify areas of improvement and refine user experience effectively.

16. Zoho PageSense

Zoho PageSense is an A/B testing and website optimization tool that includes heat maps, session recording, and visitor analytics. It provides click maps, scroll maps, and attention maps to help businesses track user interactions and optimize conversions. Zoho PageSense also integrates with Google Analytics and other marketing tools for enhanced tracking and reporting.

17. Convert Experiences

Convert Experiences is an A/B testing and conversion optimization tool that includes heat mapping capabilities. It allows users to track clicks, scroll behavior, and mouse movements on websites. Convert Experiences also offers multivariate testing, session recording, and user feedback collection, providing a full suite of tools to enhance website performance.

18. Mouse Tracking by Crazy Egg

Crazy Egg’s mouse tracking feature is designed to track where users move their mouse on the page, offering valuable insights into how users engage with website content. It also provides additional heat map types, such as click and scroll maps, to enhance the analysis of user behavior. This feature is useful for understanding the areas of a page that attract the most attention.

19. Smartlook Heatmap

Smartlook Heatmap is a feature of the Smartlook platform that tracks user behavior, including clicks, scrolls, and mouse movements. It provides easy-to-understand visual heat maps that help teams analyze user interactions and optimize website design. The tool also includes session recording, funnel tracking, and event tracking to enhance the understanding of user experience.

20. Lucky Orange

Lucky Orange offers a comprehensive set of heat mapping tools, including click maps, move maps, and scroll maps. It also includes session replay, form analytics, and live chat features to help teams engage with users and understand their behavior. Lucky Orange provides powerful insights into user actions, helping businesses make data-driven decisions to improve website conversions.

21. Clicky

Clicky is a website analytics tool that offers heat mapping and detailed visitor analytics. It tracks user clicks, scrolls, and engagement metrics, providing teams with real-time data on user behavior. Clicky’s heat maps and visitor tracking features allow businesses to identify trends and optimize content for higher engagement and conversion rates.

This list provides a variety of heat mapping tools to help businesses optimize user experience, improve design, and increase conversion rates. Let me know if you would like any additional details or modifications!

The post Top 21 Tools for Heat Mapping Tools in 2026 appeared first on scmGalaxy.

I am using heat to generate the source for two .wixlibs which are lighted together with some other pieces to form my final MSI. Heat is used on two different directories at build time. One of these directories holds all of my language specific files “/localized/” and the other holds all of my language neutral files “/neutral/”. Creating a setup this way allows me to generate the language neutral .wixlib just once for every locale I support.
The problem is that the directory structure within those directories has some (but not complete) overlap. e.g.

localized
foo
greeneggs
bar

neutral
foo
ham

becomes on the user’s computer
installdir
foo
greeneggs
ham
bar

This gives me a duplicate symbol error at foo when I try to link the two wixlibs together. I can’t just throw away the directory fragments from one heat run because neither structure is a subset of the other. I also don’t want to tell light to suppress the duplicate symbols error (and I don’t know that that will produce a working MSI). Really the only solution I’ve come up with is to use XSLT to eliminate all of the directory elements from the first two runs and then run heat again against the combined result and use XSLT on that third run to eliminate all of the non-directory elements.

That seems suboptimal at best. Anyone have any better ideas?

applicationPackaging replied the topic: Re: Using Heat multiple times => Duplicate symbols
Hi Kyle,

What about using the XSLT to change the duplicate elements to elements, and define the directory structure once, in another file?

I do something like this when I first create a setup project–I do not use HEAT dynamically at build time. I like to have the directory structure laid out in one place where it’s easier to visualize how it will look on the target system.

applicationPackaging replied the topic: Re: Using Heat multiple times => Duplicate symbols
How about using XSLT to change the into in the localized wixlib’s wxs file from heat?

InstallerGeek replied the topic: Re: Using Heat multiple times => Duplicate symbols
Yeah, this is more or less what I’m doing. The issue is that I still need to define the directory structure somewhere. Zach suggests defining it manually which is probably the best solution but unfortunately isn’t really an option for what I’m doing. What would be ideal is if light would handle a duplicate symbol definition if the symbols are identical (same ID and attributes, etc.) by outputting the symbol once instead of choking. Of course, there may be good reasons I haven’t thought of not to do that – I’m not sure. I’m hoping that someone has solved the same problem in a manner that avoids this problem.

applicationPackaging replied the topic: Re: Using Heat multiple times => Duplicate symbols
Looking at your situation, this is what looks to me to be your solution:

1- I’m assuming that your transformed heat outputs don’t have any Directory elements with an Id of either localized or neutral. Remove them if they exist in your transform.
2- Under your Product element (or some other manually authored location that is linked into your final MSI):




3- In your transformed localized sources from heat:

…

…

…


…

4- In your transformed neutral sources from heat:

…

…

…

So your transform will need to look at the directory tree that heat produces and transform that to get the above results (by altering at and above the level of the children of installdir and leaving the others unless you start creating some of them as well).

If you have files in installdir as well as the above subdirs you will need to also declare a DirectoryRef for that directory so that the fragment(s) from heat can be linked into your wixlibs. The only directories you have to transform/manually deal with are those that are in common. The above lets you simply harvest the unique directories as they are laid out without having to manually deal with them.

InstallerGeek replied the topic: Re: Using Heat multiple times => Duplicate symbols
Hey Everyone,

Why can’t you heat the sub directories “greeneggs” and “ham” directly and use the -srd and -dr FOO switches? I do understand if there are additional sub directories this might be a bit more difficult. However, you could re-arrange your source directories to handle these issues if necessary, no?

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