{"id":14255,"date":"2025-11-03T11:21:20","date_gmt":"2025-11-03T11:21:20","guid":{"rendered":"https:\/\/www.scmgalaxy.com\/tutorials\/?p=14255"},"modified":"2026-02-21T07:15:13","modified_gmt":"2026-02-21T07:15:13","slug":"top-10-loyalty-program-software-tools-in-2025-features-pros-cons-comparison","status":"publish","type":"post","link":"https:\/\/www.scmgalaxy.com\/tutorials\/top-10-loyalty-program-software-tools-in-2025-features-pros-cons-comparison\/","title":{"rendered":"Top 10 Loyalty Program Software Tools in 2026: Features, Pros, Cons &amp; Comparison"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, <strong>Loyalty Program Software<\/strong> continues to be an essential tool for businesses looking to enhance customer retention, boost engagement, and increase repeat purchases. These platforms empower brands to design personalized rewards, track customer behavior, and analyze loyalty trends. With consumers expecting more tailored and digital-first experiences, loyalty software has evolved to include AI-driven analytics, omnichannel integration, and real-time engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When selecting the right <strong>Loyalty Program Software<\/strong>, businesses should look for scalability, integration with CRM and eCommerce systems, ease of customization, automation, and data-driven insights. Whether you\u2019re a small retailer or a global enterprise, choosing the right tool can greatly improve customer satisfaction and lifetime value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide explores the <strong>Top 10 Loyalty Program Software Tools in 2026<\/strong>, their features, pros, cons, and which one fits your business best.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Top 10 Loyalty Program Software Tools in 2026<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>LoyaltyLion<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> LoyaltyLion is a data-driven loyalty software designed for eCommerce businesses to retain customers through rewards, referrals, and engagement programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customizable reward campaigns<\/li>\n\n\n\n<li>Referral and VIP programs<\/li>\n\n\n\n<li>Seamless integration with Shopify and BigCommerce<\/li>\n\n\n\n<li>Analytics and customer segmentation<\/li>\n\n\n\n<li>Omnichannel loyalty experience<\/li>\n\n\n\n<li>Personalized rewards via AI insights<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excellent Shopify integration<\/li>\n\n\n\n<li>User-friendly dashboard<\/li>\n\n\n\n<li>Strong analytics and insights<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Premium plans can be costly<\/li>\n\n\n\n<li>Limited flexibility for non-eCommerce brands<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Smile.io<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Smile.io is a leading loyalty platform for small and medium-sized businesses focusing on point-based, referral, and VIP programs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Points and referral system<\/li>\n\n\n\n<li>Tier-based membership programs<\/li>\n\n\n\n<li>Gamified loyalty experience<\/li>\n\n\n\n<li>Email and on-site notifications<\/li>\n\n\n\n<li>Integrates with Shopify, Wix, and WooCommerce<\/li>\n\n\n\n<li>Customizable reward options<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy to set up and manage<\/li>\n\n\n\n<li>Affordable for SMBs<\/li>\n\n\n\n<li>Gamified experience drives engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited advanced reporting<\/li>\n\n\n\n<li>Fewer customization options than enterprise tools<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Yotpo Loyalty &amp; Referrals<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Part of the Yotpo marketing suite, this software helps brands create personalized loyalty and referral programs integrated with reviews and SMS marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Omnichannel loyalty experience<\/li>\n\n\n\n<li>Deep eCommerce integrations<\/li>\n\n\n\n<li>Rewards for multiple actions (purchases, reviews, social sharing)<\/li>\n\n\n\n<li>AI-driven personalization<\/li>\n\n\n\n<li>Real-time analytics dashboard<\/li>\n\n\n\n<li>Multi-language and multi-currency support<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong marketing integration<\/li>\n\n\n\n<li>Excellent for global brands<\/li>\n\n\n\n<li>Supports advanced automation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expensive for smaller stores<\/li>\n\n\n\n<li>Slightly complex setup<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Annex Cloud<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Annex Cloud provides enterprise-grade loyalty and referral solutions with advanced customer engagement and data analytics capabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Omnichannel loyalty program management<\/li>\n\n\n\n<li>AI-powered segmentation<\/li>\n\n\n\n<li>Integration with CRM and POS systems<\/li>\n\n\n\n<li>Referral, advocacy, and engagement modules<\/li>\n\n\n\n<li>Robust analytics and reporting<\/li>\n\n\n\n<li>Multi-tier membership programs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ideal for large enterprises<\/li>\n\n\n\n<li>Advanced AI analytics<\/li>\n\n\n\n<li>High scalability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complex implementation<\/li>\n\n\n\n<li>Premium pricing<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Kangaroo Rewards<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Kangaroo Rewards is an easy-to-use loyalty and customer engagement software tailored for retail and hospitality sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile loyalty app for customers<\/li>\n\n\n\n<li>Referral and reward programs<\/li>\n\n\n\n<li>Real-time customer data tracking<\/li>\n\n\n\n<li>Integration with POS and marketing tools<\/li>\n\n\n\n<li>Gift cards and promotions<\/li>\n\n\n\n<li>Customer feedback collection<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great for physical stores<\/li>\n\n\n\n<li>Mobile-friendly and simple setup<\/li>\n\n\n\n<li>Affordable plans<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited enterprise features<\/li>\n\n\n\n<li>Basic analytics tools<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Talon.One<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> A flexible loyalty and promotions engine for enterprises offering API-based integration and real-time rewards management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>API-first loyalty and rewards system<\/li>\n\n\n\n<li>Complex rule-based campaigns<\/li>\n\n\n\n<li>Real-time promotions engine<\/li>\n\n\n\n<li>Integration with CRM, POS, and ERP<\/li>\n\n\n\n<li>Scalable architecture<\/li>\n\n\n\n<li>Advanced customer targeting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extremely flexible and customizable<\/li>\n\n\n\n<li>Great for developers and enterprises<\/li>\n\n\n\n<li>Robust rule engine<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires technical expertise<\/li>\n\n\n\n<li>Expensive for small businesses<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Zinrelo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Zinrelo offers a data-driven loyalty platform designed to maximize customer retention and repeat sales across industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-based loyalty analytics<\/li>\n\n\n\n<li>Multi-channel reward system<\/li>\n\n\n\n<li>Tiered membership programs<\/li>\n\n\n\n<li>Integrates with Shopify, Magento, and Salesforce<\/li>\n\n\n\n<li>Customer segmentation<\/li>\n\n\n\n<li>ROI-focused reporting<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great data insights<\/li>\n\n\n\n<li>Quick to implement<\/li>\n\n\n\n<li>Scalable across industries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interface can feel outdated<\/li>\n\n\n\n<li>Limited third-party app marketplace<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Glue Loyalty<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Glue Loyalty focuses on automating customer retention for small and medium businesses with an intuitive app and marketing tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated loyalty program setup<\/li>\n\n\n\n<li>Customer retention analytics<\/li>\n\n\n\n<li>Branded mobile app<\/li>\n\n\n\n<li>Marketing automation<\/li>\n\n\n\n<li>Integration with POS systems<\/li>\n\n\n\n<li>Reward points and birthday offers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affordable and easy to use<\/li>\n\n\n\n<li>Strong automation<\/li>\n\n\n\n<li>Ideal for small retailers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lacks advanced customization<\/li>\n\n\n\n<li>Limited enterprise scalability<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">9. <strong>Comarch Loyalty Management<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Comarch provides a powerful enterprise-level loyalty and engagement solution used by large retail and telecom businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2C and B2B loyalty management<\/li>\n\n\n\n<li>Real-time customer engagement tracking<\/li>\n\n\n\n<li>Data-driven personalization<\/li>\n\n\n\n<li>Omnichannel campaign orchestration<\/li>\n\n\n\n<li>Integration with CRM and ERP<\/li>\n\n\n\n<li>Scalable enterprise infrastructure<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enterprise-grade reliability<\/li>\n\n\n\n<li>Highly customizable<\/li>\n\n\n\n<li>Strong analytics and AI tools<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires technical deployment<\/li>\n\n\n\n<li>Costly for SMBs<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">10. <strong>Loyverse<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Short Description:<\/strong> Loyverse is a POS-integrated loyalty solution ideal for small businesses and cafes looking for simple, effective customer reward systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrated POS loyalty system<\/li>\n\n\n\n<li>Customer points tracking<\/li>\n\n\n\n<li>Reward and discount management<\/li>\n\n\n\n<li>Multi-store support<\/li>\n\n\n\n<li>Mobile-friendly interface<\/li>\n\n\n\n<li>Easy onboarding<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pros:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free basic version available<\/li>\n\n\n\n<li>Simple and efficient<\/li>\n\n\n\n<li>Ideal for small retailers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cons:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited scalability<\/li>\n\n\n\n<li>Basic customization options<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Comparison Table<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Tool Name<\/th><th>Best For<\/th><th>Platforms<\/th><th>Standout Feature<\/th><th>Pricing (2026)<\/th><th>Avg. Rating<\/th><\/tr><\/thead><tbody><tr><td>LoyaltyLion<\/td><td>eCommerce Businesses<\/td><td>Web, Cloud<\/td><td>Customizable reward programs<\/td><td>Starts $159\/mo<\/td><td>4.7\/5<\/td><\/tr><tr><td>Smile.io<\/td><td>SMBs<\/td><td>Web, Cloud<\/td><td>Gamified loyalty experience<\/td><td>Free \/ Paid<\/td><td>4.6\/5<\/td><\/tr><tr><td>Yotpo Loyalty<\/td><td>Global Brands<\/td><td>Web, Cloud<\/td><td>AI-driven personalization<\/td><td>Custom<\/td><td>4.8\/5<\/td><\/tr><tr><td>Annex Cloud<\/td><td>Enterprises<\/td><td>Web, Cloud<\/td><td>Omnichannel loyalty suite<\/td><td>Custom<\/td><td>4.7\/5<\/td><\/tr><tr><td>Kangaroo Rewards<\/td><td>Retail &amp; Hospitality<\/td><td>Web, Mobile<\/td><td>Mobile loyalty app<\/td><td>Starts $49\/mo<\/td><td>4.5\/5<\/td><\/tr><tr><td>Talon.One<\/td><td>Enterprises<\/td><td>Web, Cloud<\/td><td>API-based promotions engine<\/td><td>Custom<\/td><td>4.8\/5<\/td><\/tr><tr><td>Zinrelo<\/td><td>Multi-industry<\/td><td>Web, Cloud<\/td><td>AI-based analytics<\/td><td>Custom<\/td><td>4.6\/5<\/td><\/tr><tr><td>Glue Loyalty<\/td><td>Small Businesses<\/td><td>Web, Mobile<\/td><td>Automated retention<\/td><td>Starts $29\/mo<\/td><td>4.4\/5<\/td><\/tr><tr><td>Comarch Loyalty<\/td><td>Large Enterprises<\/td><td>Cloud<\/td><td>B2C &amp; B2B loyalty management<\/td><td>Custom<\/td><td>4.7\/5<\/td><\/tr><tr><td>Loyverse<\/td><td>Cafes &amp; Retailers<\/td><td>Mobile, POS<\/td><td>POS-integrated rewards<\/td><td>Free \/ Paid<\/td><td>4.5\/5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Which Loyalty Program Software Tool is Right for You?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For eCommerce brands:<\/strong> LoyaltyLion and Yotpo offer powerful integrations and advanced automation.<\/li>\n\n\n\n<li><strong>For Small Businesses:<\/strong> Smile.io, Glue Loyalty, and Loyverse are simple, affordable, and effective.<\/li>\n\n\n\n<li><strong>For Enterprises:<\/strong> Annex Cloud, Talon.One, and Comarch Loyalty deliver robust scalability and deep analytics.<\/li>\n\n\n\n<li><strong>For Retail &amp; Hospitality:<\/strong> Kangaroo Rewards provides excellent POS and mobile engagement.<\/li>\n\n\n\n<li><strong>For Data-Driven Marketing:<\/strong> Zinrelo is ideal for businesses seeking AI-based insights and segmentation.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, <strong>Loyalty Program Software tools<\/strong> have evolved into intelligent customer engagement systems. With AI, omnichannel communication, and personalization, these tools empower businesses to create memorable experiences and stronger brand loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right software depends on your business size, industry, and marketing goals. Whether you run an enterprise brand or a growing local store, a well-implemented loyalty program can be the key to long-term growth and customer advocacy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q1. What is Loyalty Program Software?<\/strong><br>Loyalty Program Software helps businesses create, manage, and analyze reward and engagement programs to retain customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q2. Which loyalty software is best for small businesses?<\/strong><br>Smile.io, Glue Loyalty, and Loyverse are great for small businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q3. What is the best enterprise-level loyalty software?<\/strong><br>Annex Cloud and Comarch Loyalty are best for large organizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q4. Can loyalty programs integrate with eCommerce systems?<\/strong><br>Yes, tools like Yotpo, LoyaltyLion, and Smile.io integrate with Shopify, Magento, and WooCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q5. How do AI features help in loyalty management?<\/strong><br>AI enables personalized recommendations, customer segmentation, and predictive engagement strategies.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction In 2026, Loyalty Program Software continues to be an essential tool for businesses looking to enhance customer retention, boost [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14255","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Loyalty Program Software Tools in 2026: Features, Pros, Cons &amp; 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