Top 10 Data Analytics Tools

What are Data Analytics Tools

Data analytics tools are software applications or platforms designed to facilitate the process of analyzing and interpreting data. These tools help businesses and organizations extract valuable insights from large volumes of data to make data-driven decisions and improve performance. Data analytics tools typically offer various features and functionalities to perform tasks such as data cleansing, data transformation, statistical analysis, data visualization, and predictive modeling. They often provide intuitive interfaces, drag-and-drop capabilities, and pre-built algorithms to simplify and automate the data analysis process. Some data analytics tools also integrate with other systems, databases, and data sources to gather data from multiple platforms.

Here are some popular data analytics tools:

  1. Tableau
  2. Power BI
  3. Python (including libraries like Pandas, NumPy, and scikit-learn)
  4. R
  5. SQL (Structured Query Language)
  6. SAS
  7. Alteryx
  8. RapidMiner
  9. KNIME
  10. QlikView

1. Tableau:

One of the most in-demand, market-leading Business Intelligence tools, Tableau is used to analyze and visualize data in a very easy format. It is a commercially available tool that can be used to create extremely interactive data visualization and dashboards without having a lot of expertise in coding or technical knowledge.

Key features:

  • Tableau is an easy-to-use tool that can be used for understanding, visualizing, and analyzing data.
  • It provides fast analytics, that is, it can be used to explore any type of data, for instance, spreadsheets, databases, data on Hadoop and cloud services, etc.
  • It can be used to create smart dashboards for visualizing data using drag-and-drop features. Moreover, these dashboards can be easily shared live on the web and mobile devices.

2. Power BI:

Power BI is yet another powerful business analytics solution by Microsoft. You can visualize your data, connect to many data sources and share the outcomes across your organization. With Power BI, you can bring your data to life with live dashboards and reports. Power BI can be integrated with other Data Analytics Tools, including Microsoft Excel. It offers solutions such as Azure + Power BI and Office 365 + Power BI. This can be extremely helpful to allow users to perform data analysis, protect data across several office platforms, and connect data as well.

Key features:

  • Power BI comes in three different versions: Desktop, Pro, and Premium. The Desktop version is free of cost while the other two are paid.
  • It allows importing data to live dashboards and reports and sharing them.
  • It can be integrated very well with Microsoft Excel and cloud services like Google Analytics and Facebook Analytics so that Data Analysis can be seamlessly done.

3. Excel:

Microsoft Excel is a widely used spreadsheet tool that includes built-in data analytics functionalities. It allows users to perform data cleaning, analysis, and visualization using formulas, pivot tables, and charts. Excel is accessible to users of all skill levels and supports large datasets.

Key features:

  • Microsoft Excel is a spreadsheet that can be used very efficiently for data analysis. It is part of Microsoft’s Office suite of programs and is not free.
  • Data is stored in Microsoft Excel in the form of cells. The statistical analysis of data can be done really very easily using the charts and graphs which are offered by Excel.
  • Excel provides a lot of functions for data manipulation like the CONCATENATE function which allows users to combine numbers, texts, etc. into a single cell of the spreadsheet. A variety of built-in features like Pivot tables (for the sorting and totaling of data), form creation tools, etc. make Excel an amazing choice as a Data Analytics Tool.

4. Python:

Python is one of the most powerful Data Analytics tools that is available to the user. It comes with a wide set of packages/libraries. Python is a free, open-source software that can be used for a high level of visualization and comes with packages such as Matplotlib, and Seaborn. Pandas is one of the widely used data analytics libraries that comes with Python. Most programmers prefer to learn Python as their first programming language due to its ease and versatility. It is a high-level, object-oriented programming language.

Key features:

  • One of the fastest programming languages of the world today, Python is being used in a lot of industries like Software Development, Machine Learning, Data Science, etc.
  • Python is an Object Oriented Programming language.
  • It is easy to learn and has a very rich set of libraries because of which it is being heavily used as a Data Analytics Tool. Two of the most well-known libraries of Python – Pandas and NumPy – are being used a lot as they provide lots of features for Data Manipulation, Data Visualization, Numeric Analysis, Data Merging, and many more.

5. R:

R is the leading analytics tool in the industry and is widely used for statistics and data modeling. It can easily manipulate data and present it in different ways. It has exceeded SAS in many ways like capacity of data, performance, and outcome. R compiles and runs on a wide variety of platforms viz -UNIX, Windows, and macOS. It has 11,556 packages and allows you to browse the packages by category. R also provides tools to automatically install all packages as per user requirements, which can also be well assembled with Big data.

Key features:

  • Data Manipulation: R provides powerful tools for data manipulation, including functions for filtering, sorting, merging, reshaping, and aggregating data. Packages like dplyr and tidyr offer intuitive and efficient syntax for data manipulation tasks.
  • Statistical Analysis: R has extensive built-in functions and packages for statistical analysis. It provides a wide range of statistical tests, including hypothesis testing, regression analysis, ANOVA, time series analysis, and non-parametric methods. R allows users to conduct descriptive statistics, inferential statistics, and exploratory data analysis.
  • Data Visualization: R offers a variety of packages for data visualization, including ggplot2, lattice, and base graphics. Users can create high-quality visualizations, such as scatter plots, bar charts, line graphs, histograms, and heatmaps, to effectively communicate insights and patterns in the data.

6. SAS:

SAS is a statistical software suite widely used for data management and predictive analysis. SAS is proprietary software, and companies need to pay to use it. A free university edition has been introduced for students to learn and use SAS. It has a simple GUI. Hence, it is easy to learn. However, a good knowledge of SAS programming knowledge is an added advantage to using the tool. SAS’s DATA step (The data step is where data is created, imported, modified, merged, or calculated) helps with inefficient data handling and manipulation.

Key features:

  • Data Management: SAS provides powerful data management capabilities to handle data integration, cleansing, and transformation tasks. It supports data extraction from various sources, data quality checks, data profiling, and data manipulation.
  • Advanced Analytics: SAS offers a vast array of advanced analytics techniques and algorithms. It provides statistical analysis capabilities, including descriptive statistics, regression analysis, hypothesis testing, and time series analysis. SAS also supports advanced analytics techniques like data mining, machine learning, and text analytics.
  • Business Intelligence and Reporting: SAS includes tools for business intelligence and reporting, allowing users to create interactive dashboards, reports, and visualizations. It offers flexible reporting options, ad hoc querying, and data exploration functionalities.

7. Alteryx:

Alteryx is a data analytics and data preparation tool that allows users to blend, cleanse, and analyze data from various sources. It provides a user-friendly interface and a range of features to facilitate the data preparation and analytics process.

Key features:

  • Data Blending and Preparation: Alteryx enables users to integrate and blend data from multiple sources, such as databases, spreadsheets, and cloud-based platforms. It offers a visual workflow interface where users can drag and drop tools to manipulate, transform, and clean data. Alteryx supports a wide range of data preparation tasks, including joining, filtering, sorting, aggregating, and pivoting data.
  • Predictive Analytics and Machine Learning: Alteryx includes a set of tools for performing advanced analytics and machine learning tasks. Users can build predictive models, and perform regression analysis, classification, clustering, and time series forecasting. Alteryx integrates with popular machine learning libraries and frameworks, allowing users to leverage advanced algorithms and techniques.
  • Spatial and Location Analytics: Alteryx provides capabilities for spatial and location-based analytics. Users can perform geocoding, and spatial analysis, and create custom maps and visualizations. Alteryx supports integration with mapping platforms and spatial data sources, enabling users to incorporate geographical context into their analysis.

8. RapidMiner:

RapidMiner is a powerful integrated data science platform. It is developed by the same company that performs predictive analysis and other advanced analytics like data mining, text analytics, machine learning, and visual analytics without any programming. RapidMiner can incorporate any data source type, including Access, Excel, Microsoft SQL, Tera data, Oracle, Sybase, IBM DB2, Ingres, MySQL, IBM SPSS, Dbase, etc. The tool is very powerful that can generate analytics based on real-life data transformation settings, i.e. you can control the formats and data sets for predictive analysis.

Key features:

  • RapidMiner makes use of a client and server model. The server of RapidMiner can be offered both on-premises or in public or private cloud infrastructures.
  • It has a very powerful visual programming environment that can be efficiently used for building and delivering models in a fast manner.
  • RapidMiner’s functionality can be extended with the help of additional extensions like the Deep Learning extension or the Text Mining extension which are made available through the RapidMiner Marketplace. The RapidMiner Marketplace provides a platform for developers to create data analysis algorithms and publish them to the community.


KNIME is an open-source data analytics platform that allows users to perform data integration, preprocessing, analysis, and visualization through a visual workflow interface. It supports a wide range of data sources and offers extensive data manipulation and machine-learning capabilities.

Key features:

  • KNIME provides a simple, easy-to-use drag and drops graphical user interface (GUI) which makes it ideal for visual programming (Visual programming is a kind of programming language which helps in letting humans describe processes using illustration.).
  • KNIME offers in-depth statistical analysis and no technical expertise is required to create workflows for data analytics in KNIME.


MATLAB is a programming language and computing environment commonly used for numerical analysis, data visualization, and algorithm development. It provides a comprehensive set of tools and functions for data analytics and scientific computing.

Key features:

  • Numerical Analysis: MATLAB offers a rich set of mathematical functions and algorithms for numerical analysis. It provides built-in functions for linear algebra, optimization, interpolation, numerical integration, and differential equations.
  • Data Visualization: MATLAB provides powerful data visualization capabilities to explore and present data effectively. It offers a variety of plotting functions, including 2D and 3D plots, histograms, scatter plots, and surface plots. Users can customize plots, add annotations, and create interactive visualizations.
  • Data Import and Export: MATLAB supports importing and exporting data from various file formats, such as spreadsheets, text files, databases, and image files. It provides functions and tools for data preprocessing and cleaning, including handling missing data, data alignment, and data transformation.
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